The Psychology Behind Trust Signals
Why and how social proof influences consumers throughout the buying journey
In today’s competitive market, third-party validation is a great way to help consumers make better informed choices.
In 2019, consumers not only have greater choice, higher expectations, and more opportunities to share their opinions — they also research companies more than ever before. Because of this, they’re more likely to trust brands that value transparency and openness, and leverage trust signals on their website.
Indeed, 86% admit that they are more likely to buy from brands displaying positive star ratings or reviews on their homepage.
So how can businesses use trust signals to grow customer confidence and boost sales?
To better understand why and how social proof impacts most consumers’ buying process, Trustpilot surveyed 1,700 consumers across the globe, and wrote a report with the findings.