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Exciting updates to Trustpilot's integration with LoyaltyLion

Monday, June 24, 2019
LoyaltyLion and Trustpilot Updated Integration

When customer engagement rises, loyalty, retention, spend, and reputation rise with it. Today we’re previewing an update that will keep your customer engagement rising: big updates to our integration with LoyaltyLion.

LoyaltyLion is a platform for brands to create data-driven loyalty and engagement programs. Proven to increase customer retention and spend, LoyaltyLion is trusted by thousands of fast-growth ecommerce merchants worldwide.

Here’s what you need to know about the updates to Trustpilot and LoyaltyLion's integration.

Turn your customers into brand advocates

With the coming updates, businesses will be able to invite their 4- and 5-star reviewers to refer friends. When a customer leaves a high review, LoyaltyLion will automatically invite them to become a brand advocate by referring their friends and family. The business can use the LoyaltyLion platform to award both the referrer and the referee with points that can be redeemed for rewards such as free shipping or money off their next purchase.

With this update, you’ll turn your customers into brand advocates at the moment they’re most likely to refer your business.

And of course, businesses can continue to rely on the integration’s other features:

Customers earn rewards for leaving reviews

Incentivize members to leave reviews of both your store and your products in return for LoyaltyLion points and other rewards. They’ll receive review invitations through Trustpilot, and when they click through and review, their rewards will be reflected in their LoyaltyLion dashboard.

LoyaltyLion Trustpilot Integration

When customers log into their loyalty program profiles, they automatically see the Trustpilot review form. This makes it easy for them to leave a review anytime they log in, and lets them immediately see rewards accumulating from reviews.

It's compliant with Trustpilot's open and transparent platform

Above all else, Trustpilot prizes trust and transparency. We strive to ensure that every Trustpilot profile accurately represents customers’ brand experiences. For this reason, businesses may only offer points or rewards for reviews, if the offer is given to all reviewers, regardless of the star rating or content of the review.

Any businesses who use this integration (or use any other method to incentivize reviews) are required to add this disclaimer to their profile pages.

Who can use it?

If you have a paid Trustpilot account and are on (or above) LoyaltyLion's Small Business plan, this integration is for you. Install the current integration from your LoyaltyLion account. Read the instructions here, or learn more about LoyaltyLion here.

And finally, if you haven’t gotten started with Trustpilot yet — get a demo below.

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