With digital retail sales predicted to exceed four trillion dollars by the year 2020, it’s safe to say that global ecommerce is in the midst of its forever moment.
In their new Tech Trends Brand Growth Guidebook, our friends at ROI Revolution set out to offer ecommerce businesses a truly comprehensive roadmap for making the most of all the innovations, tools, and trends shaping digital marketing this year.
We weighed in to highlight some reasons that every ecommerce business should work social proof marketing into their marketing touchpoints.
Why you should add customer reviews to your website (especially if you’re an ecommerce business)
We’ve said it once, we’ll say it again: most digital ads don’t pack the same punch as they used to.
With that in mind, there’s never been a better time to rethink how you can instil trust across not only your top funnel communications, but throughout the entire customer journey: from ads and retargeting campaigns, to email promotions, all the way down to your checkout page.
Over the years, we’ve learned that perceived trust matters quite a bit for success in ecommerce, with some early adopters of omni-channel social proof enjoying a 94% increase in CTR in the competitive space of non-branded search terms. On top of that, displaying customer reviews across your marketing touchpoints also helps to increase basket size, reduce abandonment, and boost onsite conversions.
When you make third-party validation part of your strategy on every channel, you boost customer confidence and demonstrate that your brand values customer feedback. What results is improved trust around everything having to do with your brand, and by extension, a higher likelihood that consumers will buy what you’re selling.
Building the bridge between progress and profit
If you want to get ahead of the curve of rising ecommerce trends and learn about the most effective marketing strategies for Amazon, Facebook, and Google, we highly suggest you check out ROI Revolution’s guide.
By the end you’ll be an expert on:
How your brand can out-market competitors, whether it’s with human touches of social proof, or the power of artificial intelligence and machine learning.
The freshest multi-channel marketing strategies to boost profitability throughout the buying cycle.
Promising ecommerce trends that drive increased customer value.