Building Trust in Finance
Unleash the power of trust in finance
Show your customers that you are a trusted company in the finance industry and increase sales with help from the world's most powerful review platform.Request a demo today
Based on global data from the top 100 viewed Money & Insurance companies listed on Trustpilot. From May 23 2020 to August 21 2020 compared to the previous 90 day period.
* Based on London Research/Trustpilot survey of 143 FinTech start-ups
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The changing landscape of Finance
Check out this short webinar and learn why trust is more important than ever:
Did you know?
Consumers trust finance companies less than they did 3 years ago
Today, consumers are 50% more likely to say that their level of trust in financial services providers has decreased over the last 3 years. The success for financial services providers is no longer guaranteed by being a familiar name.
Nowadays, a better customer experience and personalisation of services is key. Word of mouth is now accompanied by its digital equivalent - ratings and reviews. These are far more influential in consumer decisions than traditional and digital advertising channels, and are second only in building trust to a brand’s own website.
Did you know?
65% of FinTech businesses focus on understanding what customers need
Read the report to learn:
- Tech-driven companies' new approach to how legacy financial services are handled.
- How focusing on the customer builds a virtuous circle based on ratings and reviews, which are considered as ‘critical’ by 82% of start-ups and scale-ups.
- How a great customer experience rates above innovation, brand awareness and price when it comes to winning new customers, and how to do that.
"Getting genuine customer feedback is invaluable... it allows us to showcase the positive experience our customers have had and helps us to establish trust in our brand which is central to being able to build an audience. Understanding exactly what our customers think means that we’re able to develop and refine as we grow."
Mart Abramov, Co-founder and CEO
"I find that Trustpilot is extremely beneficial as it can be a reassurance when speaking to customers who have any doubts when going through the upgrade process. Trustpilot shows a genuine reflection of us, so it's helpful to have a website we can show our customers before, during or after the sales process."
Siobhan Melling, Account Manager
"Trustpilot helps companies cut through the noise and point potential customers and partners to verified customer reviews. It’s incredibly valuable to have a way to show people what the actual customer experience is really like."
Jim Shook, CMO
Just Mortgage Brokers
"Online reviews are massively important for everyone. We have higher quality leads. We get more business and more money coming in. Overall, it’s improved morale and made us better as a company."
Rana Miah, Director