Yes, ultimately, they’re responsible for your company’s success. After all, what is a company without any customers? But your customers have a lot of power and can make an impact beyond revenue. Companies have recently begun to realize how to tap into that potential.
Customer reviews can be used to benefit a business, but reviews are only a subset of customer advocacy marketing - a strategy that utilizes customers across multiple marketing channels.
Customer advocacy is best exemplified by the advent and adoption of social media among all brands, large and small. A strong social media presence has proven to be a major asset for brands. When customers take the time to talk about your product or service in a good light, other potential customers listen because they may be looking for a brand with a reputation they can trust.
To learn how to start implementing a customer advocacy strategy and learn from the brands who have succeeded doing so, check out a recording of our webinar below.