![Driving Lifelong Customer Devotion Driving Lifelong Customer Devotion](https://images.ctfassets.net/b7g9mrbfayuu/5XEM2OCtUss4yWEymUuW0q/74642560db5b0ce655d21366698e0e0b/Innovate_2.png?q=80&w=3840&fm=webp)
We’ve crunched the numbers, and we’ve figured out the math behind customer experience - how you can get more bang for your buck, on a per customer basis, from customers who have a positive experience - and how much you lose from customers who have a poor experience with your brand.