Mundo Recreatie - Outdoor en recreatie artikelen

Trustpilot vs. Feedback Company

*"We waren klant bij de Feedback Company. Maar na een negatieve review op Trustpilot zijn wij in contact gekomen met de sales afdeling van Trustpilot, om te reageren op die klant.
En eigenlijk vanaf het eerste contact was het eigenlijk heel plezierig contact kan ik zeggen. Je hoort al snel het verschil tussen een verkoper of iemand die ook doorvraagt en je website goed bekeken heeft. 
Ik heb daar een aantal hele fijne gesprekken mee gehad, over het belang van online reputatie.
Vervolgens hebben wij besloten met de sales afdeling om een A/B Test te gaan doen en te kijken welke van de twee het beste resultaat opleverde."*
 
— Albert van Engelenhoven, eigenaar

Mundo Recreatie

*"Welke van de twee, Feedback Company of Trustpilot het beste resultaat opleverde. En met wie we dus verder wilde gaan.
Met de A/B test hebben we 3 versies van onze website gemaakt: Een originele versie, een versie met de Widget van Feedback Company en een versie met de Widget van Trustpilot.
We hebben die 3 getest tot 10.000 sessies en daaruit is gekomen dat, zoals verwacht, het origineel het laagste scoort op het gebied van conversie. De versie met Feedback Company scoort iets hoger, maar die van Trustpilot scoorde maar liefst 77% hoger ten opzichte van het origineel. Het verschil met de Feedback Company is + 33%."*

- Albert van Engelenhoven

Case Study: Mundo Recreatie

Edwin van Fietsuniek

Eigenaar Edwin de Jong begon zijn onderneming vanuit de schoolbanken naast zijn studie Small Business. Die keuze bleek hem geen windeieren te leggen, De Jong viel in 2013 al in de prijzen met Fietsuniek, hij werd uitgeroepen tot beste jonge ondernemer van het jaar. Met één fysieke winkel in Hillegom en [de webwinkel](https://fietsuniek.nl/), is het bedrijf inmiddels vier jaar actief en momenteel de hardst groeiende online fietsenwinkel van Nederland en België.

Fietsuniek had met Kiyoh al enige jaren ervaring met beoordelingen, totdat marketingmedewerkers van Fietsuniek opmerkten dat de Trustpilot pagina een hele hoge positie had in de zoekresultaten van Google.

> Trustpilot werd heel goed geïndexeerd in Google, we kwamen met Trustpilot beoordelingen op nummer twee in de zoekresultaten, waar we met Kiyoh op plaats 10 of zelfs lager op de tweede pagina in de zoekresultaten terechtkwamen. Na het eerste contact op de webwinkelvakdagen was de keuze al gauw gemaakt, Trustpilot werd onze nieuwe partner.

## De Mogelijkheden

Naast het feit dat ze hoog in de zoekresultaten verschenen met Trustpilot, opende de overstap naar Trustpilot tal van mogelijkheden. “De technische opties, zoals API’s, het automatische verzamelproces en koppelingen zijn vele malen beter en bruikbaarder dan bij Kiyoh. Automatiseren en schaalbaar maken is wel de kracht van deze tijd. Hier hebben we met Trustpilot een goede partij aan, die overal voor open staat. Bovendien kun je qua marketingtools ook veel meer kanten op.”

> Trustpilot is een bedrijf dat dicht op de klant zit en meedenkt, Trustpilot is niet een 0900 nummer die de klant vervolgens 10 minuten in de wacht zet, maar Trustpilot heeft persoonlijk contact met klanten.

Momenteel scoort Fietsuniek een 8.5 op Trustpilot.

Fietsuniek op Trustpilot

(9 mei 2017)

## De productbeoordeling

Mede dankzij het automatische uitnodigingsproces van Trustpilot is het voor Fietsuniek eenvoudig om de klanten via een e-mail een beoordeling te laten schrijven.

De jong benadrukt de handigheid van deze tool, "Ik waardeer het enorm dat aan de hand van een e-mailtje iemand heel laagdrempelig kan worden benaderd om een formulier in te vullen met de vraag hoe het product was. Als je dat vervolgens met een enkele ster kan invullen, wat wel eens gebeurt, dan ben ik klanten daar heel erg dankbaar voor.”

> Trustpilot is in onze ogen de ideale review partner en sluit naadloos aan op onze technieken. Bovendien liggen ze op dezelfde koers die wij willen varen.

De overstap van Kiyoh naar Trustpilot: Fietsuniek maakt de balans op

How to build a trusted site, as told by 2 successful eCommerce merchants

It takes a lot of work to build a site that consumers can trust. When you’re a new brand without established credibility, it can seem like a monumental task, but it can be done. To help you build trust, we take a look at 2 Trustpilot success stories.

With the help of the powerful website builders available today, launching an online business is easier than ever. But getting your first sale? That’s a different story. 

First, you have to get your products in front of the right audience. That’s no easy mountain to climb, but let’s say you dedicate hours of your time and energy into creating an impressive paid advertising campaign and start getting some traffic on your site. After all that hustle, you expect to see the sales rolling in, but visitors just aren’t converting. 

That’s because even with a kickass marketing strategy, you’re still only halfway up the mountain. 

Consumers are savvy these days. They know scammers are out there just waiting to steal their personal information, so they don’t give it out to just anyone. In order to get up and over the mountain top to that closed sale, online businesses need to earn the trust of their customers.

It takes a lot of thought, planning, and strategy to build a website that consumers feel comfortable making a purchase from. When you’re a new business without established credibility, that may seem like a monumental task, but we promise it can be done.

At [TrustedSite](https://www.trustedsite.com/certification/?from=home), like our partners at Trustpilot, we work to help eCommerce businesses create confident customers with powerful trust-building tools.

But it's not as simple as throwing up a trust badge or review widget and calling it a day. Friction can arise and cause doubt at many points throughout the customer journey, so trust must be built from the moment a customer lands on a site, all the way through to the order confirmation page (and even after that).

One of the best ways to learn how to build a trustworthy customer journey is by studying other sites that have done just that. 

So without further ado, meet two sites that are absolutely crushing it in the trust-building department: [The Sunglass Fix](https://www.thesunglassfix.com/) and [Holabird Sports](https://www.holabirdsports.com/). Even though they sell completely different products to different audiences, they have one thing in common: they’ve both been able to achieve awesome conversion rates with the help of trust. 

Let’s take a look at each of these sites and find out what elements they have included to their journeys in order to grow consumer trust. 

## Trust signals on thesunglassfix.com

Born on Australia’s Gold Coast back in 2006, [The Sunglass Fix](https://www.trustpilot.com/review/thesunglassfix.com.au) helps customers around the world replace broken or damaged sunglass lenses, a less expensive and more sustainable alternative to buying a brand new pair. Here’s a list of all of the [trust signals](https://uk.business.trustpilot.com/guides-reports/build-trusted-brand/why-and-how-social-proof-influences-consumers) we could find on their website, built on OpenCart. 

### Site header


Sunglass fix homepage 1

A ton of punch is packed into the header. Since it follows customers throughout their journey, it makes sense to include lots of trust signals here. 

Starting on the left side, we see the Trustpilot reviews widget, which shows that the site has earned a 4.5 star rating from over 5,000 reviews. Impressive. Next, they’ve included everyone’s favorite message: free shipping! Finally, on the right side they link to their Help & FAQs page so customers can easily find support when they need it. 

### Site footer

Sunglass fix footer 2

Shoppers often look to a site footer to find more information about a business, especially when it's a new one they haven’t purchased from before. The company phone number and email address are listed here, which helps to build trust by showing that real people are working behind the scenes. They also display links to independent reviews sites, like Facebook, Google, and Yelp, which shows they are confident that customers are sharing positive feedback around the web.

### Floating

Sunglass fix about 3

Floating trust signals are useful because like the site header, they follow customers throughout their journey, providing reassurance along the way. The Sunglass Fix displays TrustedSite’s floating trustmark in the bottom right corner, which when clicked opens a modal that shows the site has earned certifications like [Verified Business](https://www.trustedsite.com/certification/verified-business), [Certified Secure](https://www.trustedsite.com/certification/certified-secure), and [Issue-Free Orders](https://www.trustedsite.com/certification/issue-free-orders) from an independent source. 

### About pages

Sunglass fix about 4

The Sunglass Fix shows they are truly an open book by sharing their history and values in the Our Story, Sustainability, and Awards pages. Here you’ll find info about their commitment to maintaining a low carbon footprint, along with awards for Outstanding Customer Service and Advanced Manufacturing. 

### Checkout

The checkout has all the information a customer would need to feel comfortable making a purchase, from the order summary and total to the accepted payment methods. They’ve also clearly called out that due to covid, shipping times are now longer. This helps to set the customer’s expectations for when their order will arrive, so there are no surprises after they complete the purchase. 


Sunglass fix checkout 5

## Trust signals on holabirdsports.com

Since 1981, family-owned and operated [Holabird Sports](https://www.trustpilot.com/review/www.holabirdsports.com) has specialized in running and racquet sports equipment. Here’s how they [use social proof to build consumer trust](https://uk.business.trustpilot.com/reviews/build-trusted-brand/what-is-social-proof-and-why-is-it-important-for-marketing) throughout the buying journey on their webstore built on Shopify.

### Site header


holabird sports homepage 1

Like The Sunglass Fix, Holabird Sports knows the way to our hearts is with free shipping, so they let us know they offer it with orders over $49 in the header.

### Site footer


holabird spots footer 2

In the footer, they increase transparency in multiple ways. First, they display their excellent TrustScore of 4.8/5, along with a selection of verified customer reviews. They also display their business contact information including phone number, email address, and physical address, along with links to their social media profiles. Finally, they include accepted payment methods and TrustedSite’s Certified Secure trustmark, to reassure customers that their personal information is safe on the site.

In the footer, the TrustedSite floating trustmark is displayed in the bottom left corner to ensure that customers feel safe throughout their shopping journey.

### Product pages


Product page Holabird sports 3

If a customer had any doubts before landing on a product page, they certainly won't afterwards. Complimenting the crisp, clear photos depicting exactly what the products look like, icons calling out free shipping and returns are displayed, along with links to their official shipping policies so that customers quickly know what to expect. They also list detailed product descriptions that are extremely easy to read and display customer reviews as well.

### Shopping cart


holabird sports checkout 4

The cart calls out important information that customers need to know before they checkout. A note about shipping informs customers when orders go out, and that delivery dates aren’t guaranteed because of delays caused by COVID-19. There’s also a note that taxes and shipping are calculated at checkout, so the customer knows to expect an increase in their order total. They also display the TrustedSite Secure Checkout trustmark which informs shoppers that with their purchase they will receive $100k identity protection in the event that information is stolen within the next 90 days.

## In your own words, how do you build trust? 

To give you more insight into the trust-building strategies that these sites have put in place, we interviewed Craig Anderson, CEO and founder of The Sunglass Fix, and Brian Hirshfeld, owner of Holabird Sports.

### Why is building trust with your customers so important to your business?

__The Sunglass Fix:__ “When I came up with the idea, a lot of people thought I was going absolutely mad because I was starting a sunglass lens replacement business when nobody had done it in the past. I think if you talk to 100 people today and ask them “Can you replace the lenses in your sunglasses?” 99% probably haven’t heard of this concept. So when somebody lands on our site and is looking for a solution, building trust is the most important thing that we have to do, and we have to do that right off the bat.”

__Holabird Sports:__ “I think it’s important to build trust with customers because there are a million and one options out there for people to shop and spend their money. Although we have been around for 40 years, many people may come across our website and have no idea if we are a “legit” business or not. With so many massive websites out there selling similar products, we need to ensure our customers feel safe shopping with us, and that we’re doing everything to protect their information and offer the most secure shopping experience. We also want to make sure they know that our customer service will be second to none and are 100% satisfied with their experience.”

### What has been your strategy for building customer trust?

__The Sunglass Fix:__ “There are lots of ways that we've tried to achieve that. Using TrustedSite to be very confident that the customer's information is secure, and showing that to the customer is extremely important to us. Having the TrustedSite badge which customers can click on, read about what sort of security we have on the site, and learn that we're constantly monitored also helps to build trust.

Showcasing our awards is another strategy of ours. We won the Platinum Australia Customer Service Award three years in a row. That one is important because it shows that we do take care of the customers after the sale if there is any sort of an issue.

Having unmodifiable reviews out there is important to us too, so we can get feedback and use it to improve ourselves and to share with those that are contemplating a purchase with us. With Trustpilot, we're basically asking for honest feedback about our services from everybody that we sell to, and that stuff's untouched. We can respond to feedback, but if somebody gives a bad review, it's there.”

__Holabird Sports:__ “We have always believed in being on as many review websites and platforms as possible. Having unbiased and real customer feedback proves that we offer a great shopping experience that is hard to beat. We work to ensure all our customers have a great experience and will follow up with all reviews to check if there ever was an issue, and if so, we learn from it and improve.”

### What has been your experience using Trustpilot?

__The Sunglass Fix:__ “Trustpilot has been a really good experience for us in a lot of ways. We've always been open to customer feedback, good or bad. The good is very nice to hear and it builds that confidence level for future customers, but the bad is also a very important learning experience. If you don't hear about the bad experiences your customers have, you can't really improve your business. Trustpilot is easy to integrate and execute. It’s automated so we don't have to think about it a lot, but we do have to make sure we get out there and respond to customers. When we receive a negative review, we get to at least say something back and talk about what went wrong and what we're going to do to try to fix it for our customers.”

__Holabird Sports:__ “We have always used Trustpilot as a review partner. The ability to promote reviews and share people’s comments and feedback is presented nicely on the platform, and we have been happy with their services and platform.” 

### When and why did you decide to try TrustedSite, and what has the impact been on your site?

__The Sunglass Fix:__ “About five years ago we were looking for better tools to scan our site and make sure that things were as secure as possible. TrustedSite seemed like a great partner because we could sit back and focus on our business while also focusing on the site's security and preventing breaches that could potentially impact our customers’ private information. Having TrustedSite shows our customers that we care and shows that we're partnering with probably one of the biggest and best in the industry.”

__Holabird Sports:__ “We had always used McAfee for our website, so when presented with the new TrustedSite platform a few years ago, it was intriguing. At first, we were skeptical of a potential impact on business, but TrustedSite worked with us and provided an amazing experience with A/B testing to provide data that could not be argued. I think overall the impact on our business has been positive. I think it provides another level of protection and a feeling of security for customers who want that when shopping with new and unknown (to them) websites.”

## Wrapping up

There’s no single way to make your site a trusted site. It takes a combination of multiple trust signals placed strategically throughout the customer journey to ensure that customers feel comfortable making a purchase on your site.

Now that you’ve seen some great examples of sites that have implemented a successful trust-building strategy, consider how you can achieve the same. Start with simple trust signals, like displaying your contact information in your site’s header or footer, and work your way up to things like using an open review platform, and earning awards or certifications. With added trust, you’ll be well on your way to increasing sales.

Alysse Phipps

Copywriter at TrustedSite

[Check out more of Alysse's work here](https://blog.trustedsite.com/author/alysse/).

How to build a trusted site, as told by two successful eCommerce merchants

G-form logo

G-Form converts more customers by showing off their social proof

G-Form shows off their excellent customer reviews throughout their customer journey for higher conversion rates and better brand trust.

That means embracing their own cutting edge (SmartFlex™) technology and constantly testing their products to make sure they’re offering the best protective gear on the market. 

From bikers to soccer players, the one common thread for athletes is that falls and injuries are pretty much inevitable. G-Form knows that fear and safety worries can have some of the worst effects on an athlete’s mindset and performance, so by providing the best protective gear available, they’re empowering their customers to focus on what matters most: being on top of their game. 

## The need for a third-party review platform

Initially, G-Form had an internal system in place to collect reviews manually. The more they grew and upgraded their website, the less efficient this became. As a smaller brand competing for market share from much bigger competitors, they also needed to [establish their  trustworthiness in the eyes of Google](https://business.trustpilot.com/reviews/build-trusted-brand/why-does-google-care-if-your-business-has-online-reviews-in-2019 "Why does Google care if your business has online reviews") and start [using SEO-friendly product reviews](https://business.trustpilot.com/features/product-reviews "Product Reviews") for better visibility in organic search. 

Collecting and showing off customer reviews with Trustpilot has helped them achieve exactly that. 

## Getting the most out of their customer reviews

One of the biggest reasons G-Form has had such success with customer reviews is because they understand how effective social proof is in building trust with unsure shoppers. Many eCommerce brands add their reviews to their homepage and leave it at that. 

But G-Form understands that the more places they can display their ratings or reviews, the more they’re letting the voice of their customers do the work for them to build much-needed trust with their future customers.

### Email marketing performs better with social proof

G-form makes sure to leverage their excellent rating in the footer of all of their marketing emails. It’s an excellent way to add a little bit of additional trust for their brand, and any shoppers that may be on the fence are able to click the footer and easily head to their Trustpilot page. 

From there, they can do their own research and read what G-Form customers are saying about their brand. This gives them a better idea of what customers are actually saying about G-Form products and allows them to make  confident purchasing decisions.


Including your star rating at the bottom of your marketing emails is an easy way to build trust with shoppers

Ratings in email footer

In many of their email flows, they also include full customer reviews. This helps them avoid leaning on tired marketing copy to fill the page and lets their happiest customers act as brand advocates and do the selling for them. 

Including customer reviews can be a great way to switch up your marketing emails 

Customer reviews in marketing emails

This is a perfect example of how fun and engaging reviews can be as pieces of content. With a bit of humor around a painful situation that many bikers can likely relate to, these types of reviews keep your brand fresh and relatable for the audience that will connect with your brand and products the most. 

See how LendingTree builds trust with uncertain customers to increase conversion rates 

### Reviews lead to more ROI on paid social

Because it’s not a free channel like email, paid ads can carry a bit more of a risk. With every ad, part of your precious budget goes with it – so you want to maximize your ROI by making sure to take advantage of any way to boost the credibility of that ad [so people will actually click through](https://business.trustpilot.com/guides-reports/learn-from-customers/trustworthiness-in-advertising-what-consumers-have-to-say "Trustworthiness in advertising"). 


Star rankings on ads can help boost credibility

Star rating in paid social ad

That’s why G-Form highlights their excellent star rating on their paid social campaigns. Not only do the green stars catch more eyes, but they also show at the very beginning of the buying journey that they’re in good standing with a trusted third-party review site — and this goes the extra mile to help them earn trust with prospective customers. 

### Build confidence in specific products with product reviews

A star rating and general service level reviews are great for building a trusted brand — but depending on the type of products you sell, customers might need more specific insight into whatever [product attributes](https://support.trustpilot.com/hc/en-us/articles/360011913693-Manage-product-attributes "Manage product attributes") they’re looking for to feel comfortable making a purchase. 


Product reviews can help shoppers find more specific information than general service reviews

Product reviews on product pages

Injuries are scary, and they can also differ widely based on a lot of different factors. Because of this, general reviews about their products don’t necessarily build enough trust for shoppers to feel confident in their purchases. G-Form also sells gear for a few different sports, so reviews for baseball gear aren’t necessarily helpful for bikers or soccer players.

That's why G-Form leverages product reviews on their product pages, so that their customers can see reviews from the products they’re looking at specifically. This eliminates any last bits of doubt about whatever product they’re in the market for, and lets them decide to purchase based on only the most relevant feedback. 

Leveraging product reviews on your product pages can even improve conversion by up to 230%, making it a no brainer for any eCommerce business.

### Showing off customer feedback on organic social

One of the best places to be leveraging your review content is on your social channels. Not only is this going to be a huge win for whoever handles your social media by saving them a ton of time, but the content is also going to come across as a lot more genuine and engaging than if your social media is just you touting your own brand. 

Reviews from your customers can make excellent content for your social media channels 

Reviews as social media content

For someone who might be in the market for your products or services, seeing real reviews from happy customers on their social feeds can be a lot more impactful than seeing slick branded content or an outright ad for your brand. 

In addition to coming across as more genuine, reviews can often answer questions that someone might have had about a product before they thought to ask it, eliminating the need for them to go searching for answers before they complete the checkout process. 

## Reviews and their internal benefits 

When we asked G-Form to talk about any other benefits they were seeing from collecting reviews with Trustpilot, they talked about how reviews are not just helpful in conveying value to their customers — they’re really helpful for their employees internally as well.  

Trustpilot and G-Form

Trustpilot reviews have even helped guide decisions on sizing and alternative uses for their products. They started getting so many unexpected reviews about customers using their Pro-X2 knee pads for construction or everyday handiwork that they now take some of their reviews to their R&D department to help them plan for future product positions and rollouts. 

Are you ready to use social proof to build a trusted brand and attract new customers like G-Form? Request a demo below. 

ASAP Trustpilot case study

As an employment agency, people truly are the beating heart of the business. It takes dedicated individuals to match the right candidates with the right employers, and with so much daily human interaction, trust is key to the business’s success.

## Reviews are a powerful tool

As an employment agency, people truly are the beating heart of the business. It takes dedicated individuals to match the right candidates with the right employers, and with so much daily human interaction, trust is key to the business’s success. 

So how do you show potential candidates that their professional future and personal information are in good hands with you? That’s when social proof comes in... 

Social proof separates the good from the bad and the ugly, and is the most powerful weapon in your marketing arsenal. By proactively collecting and displaying reviews from candidates, you can differentiate yourself from agencies with a lower service level. 

That’s exactly what ASAP does. The employment agency builds trust throughout its entire candidate journey by showcasing reviews at various key points on its website — it even dedicated [an entire page](https://www.asap.be/nl/100%25-enjoy) to Trustpilot reviews! 


website homepage

Nothing says 'You can trust us' better than customer reviews on your website

Since ASAP started displaying Trustpilot reviews on its website, its conversion rate — the percentage of website visitors who applied for a job or created a user profile — has increased by a staggering 22%! Of course, Trustpilot is not the only factor responsible for this conversion boost, but it’s evident, from tests that ASAP conducted, that trust is an indispensable ingredient for business longevity.

22% more user profiles

## Reviews equal revenue

To measure Trustpilot’s impact on Facebook and Instagram ads, ASAP conducted an A/B test. For two weeks, two different ad variations were shown to a targeted audience: one that contained the Trustpilot logo and TrustScore, and the same ad without any Trustpilot reference.

The results are impressive: the Trustpilot version generated 140% more applicants, 8% more clicks, and 7% lower cost per click than the version without social proof! This shows that displaying a universal symbol of trust in your ads can not only increase your traffic and build trust earlier on in the funnel, but can also have a strong influence on decision-making behaviour.


a/b test results

## Google for jobs

Nearly three-quarters (73%) of all job searches start on Google, [according to CareerBuilder](https://www.sonovate.com/blog/recruiters-maximise-google-for-jobs/#:~:text=Nearly%20three%20quarters%20(73%25),Jobs%20will%20only%20enhance%20this.), and the search engine's role will only get more important as Google Jobs grows in popularity. 

By collecting Trustpilot reviews, ASAP ensures greater visibility on Google. If a company has received over 100 verified reviews from one country over the last 12 months, and has an average rating of at least 3.5/5 stars, [it qualifies for Google Seller ratings](https://uk.business.trustpilot.com/reviews/get-seen-in-search/why-wont-my-google-seller-ratings-show-up-and-4-other-gsr-questions) — the gold stars in text ads and Shopping ads in Google Search. As ASAP more than meets these criteria, these conversion-boosting stars are visible in all of the agency’s paid ads in Google.

ASAP's reputation is also highly visible in Google’s organic search results, as its Trustpilot business profile and score appear on Google’s first page when searching for 'asap' or 'asap.be'. The search terms 'asap reviews', 'asap scores’ and 'asap experiences’ even rank the business profile page at the very top of the list in Google. 

quote

## Tag with trust

Trustpilot reviews are managed and monitored company-wide with the aim of optimising internal processes and gaining new insights. ASAP does this by tagging its reviews based on relevant topics. This allows ASAP to sort, categorise and analyse its reviews in a targeted and organised way. The possibilities of tagging are endless and reviews can be tagged both manually and automatically:

- __Industry__: Since ASAP is active in many areas, it tags its reviews by industry. This way, it can gather valuable insights and identify needs and opportunities within a specific market. Tagged reviews are also displayed on relevant landing pages. For example, on the page “Jobs for Drivers” you will only see reviews that contain the tag “driver”.
- __Language__: ASAP also tags reviews by language, so that both the French-speaking visitors from Wallonia, and the Dutch-speaking Belgians from Flanders, get to see reviews in their first language.
- __Location__: By tagging reviews by location, ASAP is able to monitor performance and tighten processes on an office-by-office basis.


A glimpse of ASAP’s international character: the agency replies in French, English, and Dutch

## It’s not unusual

ASAP experiences many benefits from collecting and displaying Trustpilot reviews. By building and showcasing trust, the employment agency has found an effective way to differentiate itself from competitors within an industry where trust is essential to stand out.


ASAP and Trustpilot

The above results are great, but by no means uncommon. If you want to find out if Trustpilot is also the ultimate review solution for your business, and how you can boost your traffic and conversion rate, just like ASAP has, request a free demo below.

How employment agency ASAP attracts more candidates than ever with Trustpilot

KLEIR. logo

KLEIR case study

With Trustpilot, KLEIR. has found a way to leverage its strong customer satisfaction, and take its social campaigns and conversion rate to the next level. 

With nearly 12,000 Instagram followers, over 1,000 [Trustpilot reviews](https://nl.trustpilot.com/review/kleirantwerp.be) and a TrustScore of 4.8/5, it’s safe to say that [KLEIR.](https://www.kleirantwerp.be/) has a great reputation among its customers. 

With Trustpilot, the Belgian brand has found a way to leverage its strong customer satisfaction, and take its social campaigns and conversion rate to the next level. 

Quote KLEIR

## Top-notch trust funnel

Modesty is a virtue —  but it doesn’t sell well. Sometimes you just need the world to know how good you are. If you've worked hard to build a trusted brand, putting authentic reviews front and centre can give you an edge over your competitors. So if you truly put your customers at the core of your business, it makes sense to showcase their experiences.

KLEIR. benefits from its good reputation on a daily basis. From social media ads to their shopping cart area, with its solid review strategy and top-notch trust funnel, it turns clicks into customers like few others. This is how they do it:

- KLEIR. showcases reviews on its [homepage](https://www.kleirantwerp.be/). Nothing beats trust at first sight.
- Its TrustScore is visible on [all product pages](https://www.kleirantwerp.be/collections/mannen/products/hoodie-doediskalm-zwart-unisex). It is strategically positioned below the CTA button, so visitors can click on ‘Add to cart’ with confidence.
- KLEIR.'s [shopping cart page](https://www.kleirantwerp.be/cart) ensures trust. Since reassurance is key for conversion, the reviews shown here can truly make the difference between a shopping cart abandoner, and a paying customer.
- Its [brand story](https://www.kleirantwerp.be/pages/wie-zijn-wij) is reinforced with social proof. The ‘About Us’ page is one of the most important pages of a website and is often visited by consumers that are interested in what you offer, but are not convinced they trust you enough to convert just yet. Since KLEIR.’s ‘About Us’ page shows its customers' approval, it is more likely to convert these visitors too.


Clockwise from top left: homepage, product page, shopping cart page and About Us page

KLEIR reviews

## Social ads that pack a punch

Nowadays, no one questions the fact that social proof has a major impact on buying decisions. Nevertheless, it's wonderful that KLEIR. has conducted an extensive test that once again confirms the power and influence of Trustpilot reviews. Here’s an overview of what the test consisted of:

- Ads on Facebook and Instagram for four weeks
- Three ad variations: v1 with Trustpilot stars and logo, v2 with Trustpilot stars and v3 without any mention of Trustpilot
- Requirement: unique reach of at least 10,000 people


KLEIR facebook ad

One of KlEIR.’s Facebook ads

## In ROAS we trust

Looking at the ROAS (return on ad spend) of these three ads, the influence of Trustpilot is crystal clear: the two Trustpilot ads generated an average revenue of €61,73. This means that KLEIR. earned €61,73 for every euro it spent on advertising — and for v2 alone, the revenue was a whopping €86!

Variation 3, the exact same ad but without any reference to Trustpilot, didn’t even come close. This ad had a ROAS of a mere €18.83.


ROAS KLEIR

## A KLEIR. winner

Click-wise, the two Trustpilot ads also won by a landslide. Variation 1 and 2 combined had a click-through rate of 0.57%, whilst the CTR of the ad without any mention of Trustpilot was only 0.19%.

In other words, people were three times more likely to click on one of the Trustpilot ads. Ad 1, showing both the Trustpilot logo and stars, had the highest click-through rate at 0.59%.


AB TEST KLEIR

## Not all reviews are created equal

Establishing a trust funnel and including reviews in your ad campaigns can help you reduce shopping cart abandonment, convert more visitors into customers, and systematically grow customer trust. 

This will only work if you take the time to learn from your reviews and improve your way of doing things, of course. So how do you do that? By maximizing transparency, preserving your integrity, learning from your customers, delivering on your promises, and showing the world you’re one of the good ones. 

That’s why verified reviews are so valuable. These reviews are written following email invitations that are automatically sent after a purchase – which makes verified reviews the most trustworthy reviews out there. Consumers know that they’re written by real customers, rather than online bots, sneaky competitors, or people that were paid to leave a review.


Verified reviews are automatically marked as "Verified" on our platform

REVIEW EXAMPLE

  Verified reviews are automatically marked as "Verified" on our platform

## Gold stars shine bright

Verified reviews not only reassure customers, but also draw more attention to your ads and drive more traffic to your website. When you’ve received over 100 verified reviews from the same country within 12 months, with an average rating of at least 3.5/5 stars, you’re eligible for Google Seller Ratings.

Google Seller Ratings are the gold stars in text ads and Shopping ads in Google Search, and should be a must for every review-collecting company. Why? Well, according to Google, showing seller ratings can [boost your text ads’ CTR by up to 10%](https://uk.business.trustpilot.com/reviews/get-seen-in-search/how-to-calculate-google-seller-ratings-effect-on-google-ads).

## Fake reviews are the enemy


Quote Peter

Trustpilot goes to great lengths and invests heavily to ensure that the reviews on our platform will always be a reliable source of information, and that companies like KLEIR. can continue to benefit from their customer-centric approach and their online reputation.

If you’d like to learn more about Trustpilot’s Trust Promise, and how you can increase revenue, just like KLEIR. has, request a free demo below.


How KLEIR.’s social media ad revenue tripled with Trustpilot

Protect Line logo

Protect Line case study trustpilot

In this case study, we speak to Lewis Murray, Digital Marketing Executive at Protect Line, to better understand why the business chose Trustpilot to build consumer trust, and what results they’ve observed since using reviews throughout their marketing.

They’re a non-advised brokerage, which means they provide their customers with the facts to help them make an informed decision before purchasing a policy.

They offer level, increasing & decreasing term life insurance, as well as whole of life and over 50’s non-medical options. They have a panel of 13 of the UK’s leading insurers which includes Legal & General, LV=, Aviva, HSBC, and more. 

Protect Line are passionate about providing 5-star service and continuing their mission to reduce the UK’s life insurance deficit, protecting more families every day.

With over 28,000 reviews (99% of them classified as ‘Excellent’ or ‘Great’ reviews), it is safe to say that Protect Line take their customers’ satisfaction very seriously.

In this case study, we speak to Lewis Murray, Digital Marketing Executive at Protect Line, to better understand why the business chose Trustpilot to build consumer trust, and what results they’ve observed since implementing online reviews throughout their marketing channels.

## Why Protect Line chose Trustpilot

Protect Line started trading in 2010 and [signed up for Trustpilot in 2012](https://uk.trustpilot.com/review/protectline.co.uk). The business understands the importance of the voice of the customer, and the power that user reviews can have to influence potential customers throughout their decision-making journey. 

Trust is a powerful tool for any business, but it’s especially prevalent for those working in financial services and the insurance industry. 

“Many customers feel fatigued by the idea of insurance due to negative interactions with house and home insurance – so much so that some feel that products like life insurance will not pay out. The reality is that 98% of claims are paid out by life insurance providers, so countering the theories and misconceptions is especially challenging for our business. Our trustworthiness is a key pillar in helping us operate effectively, and Trustpilot are absolutely crucial in showcasing trust. We are passionate about being transparent and open in everything we do, and the customer reviews being generated on the platform definitely help us achieve this,” says Lewis.

## Protect Line’s customer reviews increased CTR by 14%

The Protect Line team recently A/B tested pages with and without TrustBox widgets, and saw a 14% increase in CTR on pages with TrustBoxes.

Since then, they’ve implemented TrustBox widgets on their homepage as well as on specific campaign landing pages. They now feature Trustpilot prominently on their website. 

The Protect Line team also likes to observe how their customers interact with their landing pages using heatmaps and session recordings. Using those tools to measure their pages’ performance, they have seen positive interactions with Trustpilot reviews throughout their website.

## Using social proof to build trust throughout the funnel

Protect Line use Trustpilot in a variety of different ways. To start with, their marketing team feature Trustpilot prominently in all of their marketing campaigns, and across a variety of mediums – web, print and social. This helps with the trust factor, and has been shown to increase click-through rate when used well too.

Internally, Protect Line employees are targeted on their Trustpilot reviews. Providing exceptional customer service is extremely important to the business, and that’s why they choose to reward their teams when they succeed in generating positive Trustpilot reviews.

“We’re all about celebrating success and as a company we highlight the best reviews that come through to us. This does go both ways however; we also use the feedback we receive from customers to educate and teach any team members who may be struggling, and use this feedback to also influence our internal processes. If we can be doing something better for our customers, we’ll go ahead and get it done based on the feedback we receive. Having our fingers on the pulse of how our customers are reacting to the experience we provide is a very valuable resource for us,” Lewis points out.

Protect Line also found that including the Trustpilot branding as well as their star rating in ads increased their conversion rate by 4.3%. That’s one of the reasons the team now likes to make sure Trustpilot is always used in their marketing. 

The company uses Trustpilot reviews and ratings across everything they promote through marketing campaigns – this includes Facebook, Instagram, Twitter and Pinterest. They always feature the Trustpilot brand mark and their 5-star rating, whilst sometimes promoting customer reviews which stand out. These will often be featured in videos as well as static images, as seen below.

Protect Line review highlights

Protect Line also feature Trustpilot in all of their email campaigns, usually opting to use the provided widget so that the number of reviews is always up-to-date and relevant.

Protect Line’s email signature

“One of the quirky and fun ways we’re using Trustpilot is by using a custom-built internal API to display reviews in real-time with animated GIFs on the information TV screens we have across our offices. Sadly this is yet to go live properly due to the COVID-19 lockdown, but it’s just one thing we have lined up for when our people are back in the office.”

## The benefits of using Trustpilot

“One of the biggest advantages we see from using Trustpilot is that customers mention it to us when we’re speaking with them and it definitely provides our business credibility and a significant trust increase due to the brand power that Trustpilot has,” explains Lewis.

“We can also see first-hand the word-of-mouth influence that Trustpilot has on our brand – when customers mention our business to their friends or colleagues and suggest they also look into life insurance, one of the deciding factors other than their friend’s recommendation is that we’re so highly rated on the platform. This extra credibility has definitely had a measurable impact on how well our refer a friend campaigns perform.”

Protect Line have also found that responding to Trustpilot reviews is an amazing way to turn negative experiences into positive ones, and to really learn from their customers’ feedback. 
“We’re really pleased with how Trustpilot provides us another way to interact with our customers, and we see the platform being an integral part of our business for the foreseeable future,” explains Lewis.

Trustpilot likes to help businesses overcome any challenges they might encounter. One of the biggest challenges that Protect Line face as a business is getting their customers to answer their phones. As a life insurance broker, the entire process is largely done over the phone due to the in-depth questions they are required to ask to make sure that cover is suitable and correct for every customer’s needs. Once people answer the phone, they are far more likely to get through their funnel. 

“Like many businesses that rely on phone calls, the first stage of the funnel can often be tough. Trustpilot helps us here, too. We use automated SMS and email campaigns to reach out to customers who have enquired but have so far not answered the phone – we include a link here to our [Reviews page](https://www.protectline.co.uk/about-us/reviews/) where Trustpilot is featured prominently,” explains Lewis.


Protect Line homepage reviews

Just from including the URL in their SMS’s, Protect Line have seen contact increase by 2.6%, which is a great start. Today, they continue to A/B test and refine their messaging whilst monitoring performance.

If you’d like to find out more about reviews and how you can achieve better marketing results using social proof, just like Protect Line have, request a free Trustpilot demo below.

Protect Line show us how to boost CTR and conversions with social proof

Add people logo

Add People x Trustpilot case study

In this case study, we speak to Suraj Singh, Head of Partnerships & Communications at Add People, to better understand why the business chose Trustpilot to build consumer trust, and how they leverage their online reviews as part of their marketing strategy

With over 17 years of experience and 4000+ happy customers around the globe, Add People take their customers’ satisfaction very seriously. In the last five years, the business has collected almost 900 Trustpilot reviews and achieved an impressive [4.3/5 TrustScore](https://uk.trustpilot.com/review/addpeople.co.uk).  

In this case study, we speak to Suraj Singh, Head of Partnerships & Communications at Add People, to better understand why the business chose Trustpilot to build consumer trust, and how they leverage their online reviews as part of their marketing strategy.

## Why Add People joined Trustpilot

[Trust has become such an important tool](https://uk.business.trustpilot.com/reviews/build-trusted-brand/the-importance-of-trust-in-uncertain-times) when it comes to boosting consumer confidence and building customer loyalty, especially in 2020. Developing good customer relationships online can be challenging, which is why reviews are crucial to any business looking to build credibility in these conditions.

That’s why Add People chose to use Trustpilot to ensure they build a valuable & trustworthy relationship with their customers, and show all potential ones that their brand is trustworthy, and that they care about their customers’ experiences.

Suraj explains:

“Trustpilot is the most recognised review platform anywhere. We have put focus on other review sites where our products are seen, but this is the one, it’s the tool that you see referenced in everyone’s TV adverts and billboards. Trustpilot is simply the go-to review site for building trust.
Add People are built to serve small businesses. There are 6 million small businesses in the UK, that account for 60% of the employment of the nation, and around half of turnover in the British private sector. They are the lifeblood of the economy.

But, they’re a diverse bunch… the term SME’s covers every company in the UK with less than 250 employees. And we don’t discriminate, we put as much effort into growing their business online whether they have 249 employees, or 1.

And that’s why trust is important to us. Not only do we straddle a diverse range of businesses, but we’re acutely aware of the difficulties small business owners face (many of us have owned our own small business to some extent).

And, if you’re putting your marketing budget - maybe that’s even a significant portion of your profits – in the hands of another business, you’d want to know you can trust them.

You’d want to see reviews and testimonials from other happy customers, you’d want to know you’re in a nice, safe pair of hands.”

## How the agency showcases its Trustpilot reviews

Trustpilot is Add People’s core tool for the measurement of customer satisfaction and the development of consumer trust. 

To showcase their reviews, the Add People team have implemented Trustpilot widgets throughout the customer journey. 

Here’s how the company showcases its Trustpilot score on the website’s homepage:


Addpeople homepage 1

Addpeople homepage 2

Their Trustpilot branding is also included in many of their marketing materials, in digital campaigns, and on social media platforms too.

FB 1

Add People share Trustpilot reviews on Facebook

FB 2

They also use the Trustpilot and Facebook Integration

FB 3

But that’s not all. Here are more examples of where Add People showcase Trustpilot reviews:

Display Ad

Webinar with British Pest Control Association

External Webinar - this was a co-branded webinar with Google

It’s safe to say Add People really take pride in maintaining their trust levels online. They even have an internal leader board in their office, to ensure that everyone is pulling towards keeping that good review score!

“We’re still breaking records for sales, and have posted some of the highest figures in the 5 years since we started working with Trustpilot. Because of the global pandemic – small businesses need as much support as ever and one way to survive (or thrive) in the current situation is through digital marketing,” explains Suraj.

As Adam Shearer, Head of Sales at Add People, says:

“Trustpilot reviews are the single biggest factor in our sales process. You can have the best sales people in the world, but if the person on the other end of the line can’t trust you, you’ve got no chance. Our reputation online allows us to pick up that phone in the confidence that we can walk-the-walk, and we’ve got the customer testimonials to back it up.”

Every employee takes Add People’s review strategy very seriously, and the company is even looking at introducing reviews as a KPI for some of their frontline teams.

## Moving forward...

“It’s a trying time for all businesses – but almost overwhelmingly – our reviews containing reference to Covid have been positive! As stressed previously, our customers’ trust is extremely important to us, and we’ve done everything we can to help businesses during the pandemic, whether that has been helping them to grow, or helping with payment plans and other solutions when they’ve been forced to pause their business during lockdown. The challenge going forward will be to ensure that our approach and reputation continue to be upheld if the nation is put into more temporary lockdowns within certain industries. Clearly, utilising Trustpilot and the tools it offers is going to help us maintain this service level, and this trust, into the future.”


Customer testimonial

Add People’s vision is largely customer-focused, and continues to be strengthened by the time and effort they spend on building trusted relationships with both new and existing customers. 

If you’re interested in building trust, showcasing third-party validation, and acquiring more customers, just like Add People have, why not request a free Trustpilot demo? It’s quick and easy, just click the link below.


How Add People showcase Trustpilot reviews

Low Cost Glasses Logo

Low cost glasses Trustpilot case study

To better understand why Low Cost Glasses chose the Trustpilot platform for their new review strategy, we spoke with Alexandra Butcher, Head of Marketing at LCG.

LCG currently offers a broad range of products online, as well as fast service and great customer experience.

To better understand why their team chose the Trustpilot platform for their new review strategy, we spoke with Alexandra Butcher, Head of Marketing at LCG.

## Why Low Cost Glasses chose Trustpilot reviews

As both a service and an eCommerce business, winning over customer trust has been the company’s priority since Day 1.

“We always knew that transparent customer communication was integral to business success, and Trustpilot has only confirmed that a thousand times over. People buy from people so having all your happy customers shouting about you in one place is the best ‘word of mouth’ marketing you could ever ask for,” explains Alexandra.

The team at LCG first signed up for a free Trustpilot account, and after a few months of usage, decided it was time to join for good.


Head of Marketing at Low Cost Glasses

The brand now has over 4,000 reviews and a solid 4.6/5 star ‘Excellent’ rating that is consistently monitored by the team at LCG. 

## How Low Cost Glasses uses Trustpilot to learn from customers

With regard to the platform itself, Low Cost Glasses is very active, and both their CEO and Head of Customer Services check the platform daily, monitoring feedback and fixing issues. The Low Cost Glasses team also likes to ensure that they have responded to every single person who has taken the time to share their experience.


LCG review 1

LCG review 2

“It has become an extension of our customer service offering. We’re always working on improving our whole customer journey so the (sometimes very!) honest opinions we receive have proved invaluable in developing the experience as a whole. We’re a lean team so we can react, implement changes or action requests very quickly,” says Alexandra.

The Customer Services and Marketing teams also use the platform to interact with customers, respond to feedback and collect valuable consumer insights, so it really is a full team effort!  

Since Low Cost Glasses have started using customer feedback to improve customer service and continuously innovate, they have achieved:

- A 99% engagement with customers giving a 2* rating or below
- A 52% conversion rate from 1 and 2-star to 4 and 5-star reviews through successful engagement 
- A reply rate of 97% of all customer reviews within a 24-hour window.

## Showcasing reviews throughout the buying journey

When it comes to showcasing the Trustpilot seal of approval and the star branding, well, Low Cost Glasses have quite simply put it everywhere! 

When Low Cost Glasses became official Trustpilot customers, the team refreshed all their digital assets to include their star rating, so it could feature across their Google and Bing PPC campaigns, paid social activity, delivery inserts, packaging, emails and press activity. We even pulled the existing TV ad to include the Trustpilot rating and had to go through clearance and station distribution again at extra expense. 


Low cost glasses tv ad Trustpilot

Low cost glasses email Trustpilot

The team also shares reviews across social channels, and implemented a live feed of their latest reviews scrolling across the website’s homepage. This just shows how much value the business attributes to Trustpilot and the power of reviews when it comes to building customer trust.

LCG reviews homepage

TP PPC Black friday offer

It’s safe to say that the team at Low Cost Glasses are very proud of their 4.6 stars.

Since Low Cost Glasses started collecting and showcasing Trustpilot reviews at every touchpoint of the customer journey, they have seen:

- An outstanding 89% increase in revenue
- A 30% increase in average order value
- A 60% increase in all web traffic
- A 2% increase in conversions 
- Traffic from their business profile on Trustpilot converts at 3.8%
- A 20% customer return rate (which is amazing when you think about how often people normally have eye tests and buy glasses!)

## How Trustpilot helped Low Cost Glasses overcome their challenges

As a very young business with no established customer base, earning trust was absolutely paramount to the company’s success. In the beginning, there were three main barriers to purchase that Trustpilot helped Low Cost Glasses overcome:

1. Competitor customers worried about the quality of their products, due to the low prices
2. People disbelieving they were a legitimate business, because of how low their prices are
3. First time buyers, nervous about purchasing glasses online.

Having a very active Trustpilot page helped them alleviate all of the above, as people could immediately see that existing customers were having great experiences whilst  saving money. 

Choosing to respond to every single review definitely benefited them too. It helped people realise that their products are real, that they aren’t a scam, and that they strive to deliver great customer service and outstanding experiences. 

The three barriers to purchasing outlined above still apply, as the business is still very new to the market in the grand scheme of things. Reaching new audiences of glasses wearers and winning over their trust and custom is Low Cost Glasses’ daily bread and butter, and one that is supported significantly by Trustpilot. 

The online glasses market is a very competitive sector, so they’re always working to improve their service, platform and product to stay one step ahead of the game. 

If you found their story inspiring, and would like to achieve similar results, book a free Trustpilot demo below to speak to one of our review experts.

How Low Cost Glasses increased their revenue by 89% with Trustpilot

711 KleirIjzerlaan BenPhotography websize

foto kleir dak

Hoe KLEIR.'s omzet uit social ads verdrievoudigde met Trustpilot

In toenemende mate bezoeken Belgische consumenten ons reviewplatform om te controleren of ze ergens met een gerust hart een aankoop kunnen doen. Veel bedrijven maken hier handig gebruik van en zetten hun Trustpilot-reviews actief in om hun conversie te verhogen.

Zo ook het Vlaamse bedrijf [KLEIR.](https://www.kleirantwerp.be/) Met ruim 12000 Instagram-volgers (@kleirantwerp), meer dan 1000 Trustpilot-reviews en een reviewscore van 4,8 is het kledingmerk razend populair in Antwerpen en omstreken. En afgaande op hun website lijkt die waardering wederzijds: *KLEIR. is pure hartstocht voor Antwerpen, haar inwoners en haar taal.*

quotes kleir nieuwste

quote Mathias

## Cijfers liegen niet
Anno 2021 hoef je vrijwel niemand meer uit te leggen dat social proof de koopbeslissing van de consument sterk beïnvloedt. Maar desalniettemin is het mooi dat KLEIR. een uitgebreide test heeft uitgevoerd die de kracht van Trustpilot-reviews nog maar eens bevestigt. De test in een notendop:

- Advertenties op Facebook en Instagram gedurende vier weken.
- Drie advertentievarianten: v1 met Trustpilot-sterren en -logo, v2 met Trustpilot-sterren en v3 zonder enige vermelding van Trustpilot.
- Voorwaarde: uniek bereik van minimaal 10.000 mensen.


Een van de Facebook-advertenties van KLEIR.

Facebook-ad

## In ROAS we trust
Als we kijken naar de ROAS (return on ad spend) van de drie advertenties, is de invloed van Trustpilot evident: de twee Trustpilot-varianten waren samen goed voor een gemiddelde ROAS van 61,73 euro. Met andere woorden: voor iedere geïnvesteerde euro kreeg KLEIR. er gemiddeld 61 terug — en in het geval van variant 2 was dat zelfs 86 euro!

Variant 3 — precies dezelfde advertentie, maar dan zonder verwijzing naar Trustpilot — presteerde bij lange na niet zo goed. Deze ad had een ROAS van ‘slechts’ 18,83 euro.


ROAS 

## Drie keer zoveel clicks
Ook wat clicks betreft scoren de Trustpilot-varianten significant beter dan de versie zonder social proof.  Advertentie 1 en 2 hadden een gemiddeld doorklikpercentage (CTR) van 0,57%, terwijl de advertentie zonder verwijzing naar Trustpilot uitkwam op slechts 0,19%.

Met andere woorden: mensen waren gemiddeld drie keer zo snel geneigd om op een van de Trustpilot-varianten te klikken. Advertentie 1 — die naast de sterren ook het Trustpilot-logo bevat — had met 0,59% het hoogste doorklikpercentage.


drie keer zoveel clicks

## Trustfunnel
Bescheidenheid siert de mens, maar verkoopt voor geen meter. Daarom is het belangrijk om je online reputatie in de schijnwerpers te zetten. Ben je goed voor je klanten en ontvang je veel waardering? Schreeuw het van de daken! KLEIR. begrijpt als geen ander hoe je klikkende consumenten omzet in betalende klanten. Want ook op hun website is aan social proof geen gebrek en worden hun reviews op strategische wijze weergegeven.

De review-widget (TrustBox) in het winkelwagentje van de webshop.

winkelwagen

Van advertenties op social media tot het winkelwagentje: de trustfunnel van KLEIR. zit van begin tot eind goed in elkaar. Kijk maar mee:

- Ze tonen reviews op hun [homepage](https://www.kleirantwerp.be/). Zo zien bezoekers in een oogopslag dat ze met een betrouwbare partij te maken hebben, wat de kans verkleint dat ze direct wegklikken.
- Op alle [productpagina’s](https://www.kleirantwerp.be/collections/mannen/products/hoodie-doediskalm-zwart-unisex) wordt hun reviewscore vermeld. Pal onder de *call-to-action*, zodat mensen vol vertrouwen op *In mijn winkelwagen* kunnen klikken. 
- Reviews in het [winkelwagentje](https://www.kleirantwerp.be/cart). De reviews die hier worden getoond kunnen net het verschil maken tussen een winkelwagenverlater en een betalende klant.
- Een widget op hun [over ons-pagina](https://www.kleirantwerp.be/pages/wie-zijn-wij). Het ‘overonsje’ is een van de meest bezochte pagina’s van een website en wordt vaak bekeken door consumenten die interesse hebben in je aanbod, maar nog niet zeker weten of ze met met je in zee willen gaan. Doordat het over ons-verhaal van KLEIR. wordt ondersteund door de bevestiging van hun klanten, is de kans groter dat bezoekers na het lezen wat bestellen.

De Trustpilot-widget onderaan hun over ons-pagina.

over ons widget

De Trustpilot-widget op hun over ons-pagina.

## Vertrouwen is de basis
Zo’n uitgekiende trustfunnel werkt uiteraard alleen wanneer je over een goede reputatie beschikt. Bij het opbouwen van een goede online reputatie vormen vertrouwen, transparantie en integriteit de basis. En in een wereld waar *fake news* en neppe reviews volop aanwezig zijn, is het belangrijk dat je als bedrijf geverifieerde reviews verzamelt. Dat zijn reviews die geschreven zijn naar aanleiding van een e-mailuitnodiging die automatisch wordt geactiveerd na een bestelling. Deze manier van verzamelen laat weinig ruimte voor gesjoemel, waardoor dit soort reviews een zeer hoge betrouwbaarheidsfactor hebben.

Geverifieerde reviews krijgen op ons platform automatisch het label ‘Geverifieerd’.

## Gouden sterren in Google
Niet alleen consumenten hechten waarde aan geverifieerde reviews, ook Google begrijpt dat het met authentieke feedback te maken heeft. Want wanneer je binnen twaalf maanden minimaal 100 geverifieerde reviews verzamelt met een gemiddelde score van 3,5 of hoger, word je door de zoekmachine beloond: je kwalificeert je voor Google seller-ratings — de gouden sterren in de betaalde zoekresultaten van Google.


peter quote 

quote peter

Trustpilot doet er alles aan om ervoor te zorgen dat de reviews op het platform altijd een betrouwbare bron van informatie zijn, en dat bedrijven als KLEIR. kunnen blijven profiteren van hun uitstekende merkreputatie.

Wil je net als KLEIR. ook je omzet en traffic verhogen met Trustpilot? Vraag dan hieronder gratis en vrijblijvend een demo aan.

grand shoes trustpilot case study

grand shoes case study

Grand Shoes streeft naar perfectie op het gebied van productkwaliteit, customer experience en customer service. De reviews die ze ontvangen helpt het bedrijf om geloofwaardigheid op te bouwen en het vertrouwen van nieuwe klanten te winnen, zowel binnen als ver buiten Zweden.
 
Wij kwamen onlangs bijeen met Grand Shoes om erachter waarom ze voor Trustpilot hebben gekozen en hoe ze reviews gebruiken om beter te worden, hun reputatie te verbeteren en meer groei te realiseren.
 
Bekijk hieronder het verhaal van Fredrik Hammarqvist, oprichter en CEO van Grand Shoes.

Grand Shoes

CTA banner

Grand Shoes vertelt hoe Trustpilot helpt met het opbouwen van geloofwaardigheid

Blue chalk dark bg

Banner - New Consumer Insights: 7 Must-knows for this holiday season

### Trustpilot-whitepaper: 7 e-commerce-tips voor de komende feestdagen

[Bekijk whitepaper](/guides-reports/learn-from-customers/7-e-commerce-tips-voor-de-komende-feestdagen?cta=banner)

Ontdek hoe klanten van Trustpilot ons reviewplatform gebruiken voor het verbeteren van hun online reputatie, websiteconversie en customer experience.

Succesverhalen

Meer dan 626.000 bedrijven gingen je al voor!